Case Study: How a Toll-Free Vanity Number Strengthened Marketing and Advertising for a Personal Injury Law Firm
Kisling, Nestico & Redick
Attorneys at Law
Company Profile
Kisling, Nestico & Redick, LLC is a personal injury law firm serving Ohio. Based in Akron, the law firm also has offices in Canton, Cleveland, Columbus, Dayon and Youngstown in order to serve those communities as well.
Kisling, Nestico & Redick specialize in personal injury law, which means they seek justice and compensation for those who have been injured by someone else’s actions. This arena of law is diverse, ranging from car accidents and workers’ compensation to dangerous drugs and medical malpractice.
Business Situation
Prior to April 1, 2005, Kisling, Nestico, & Redick was approximately the 20th largest personal injury law firm in Ohio, receiving a couple of hundred calls per year using a regular number in the law firm’s advertisements. They decided that a change needed to be made when it came to their law firm’s marketing and advertising.
Marketing Solution
On April 1, 2005 Primary Wave Media LLC licensed a 1-800-HURT-NOW to Kisling, Nestico & Redick personal injury law firm. Six months later, after using their vanity toll-free number in the law firm’s marketing and advertising materials (billboards, commercials, yellow page ads, to name a few), the law firm started receiving over 1,000 calls per month and taking on more cases than ever before. With this marketing success, Kisling, Nestico & Redick expanded their 1-800-HURT-NOW license market to the entire state of Ohio. Today, 1-800-HURT-NOW is driving in thousands of calls per month to the Law Offices of Kisling, Nestico & Redick. The law firm is getting significantly more personal injury cases than they had. They are now the third largest personal injury law firm in Ohio.
Personal Injury Law Firm Advertising Scenario
A bus drives by with a number on it advertising two law firms. One uses 1-800-487-8669 and the other uses 1-800-HURT-NOW. A person who needs a lawyer sees the ads. WHO DO YOU THINK GETS THE CALL?
Facts
1. One Ohio Personal Injury Law Firm moves from a ranking of#20 in the state to #3 in one year using 1-800-HURT-NOW in their advertising
2. Since using 1-800-HURT-NOW for marketing and advertising their personal injury law firm they have become one of the top 3 law firms in the state.
3. 1-800-HURT-NOW gives potential clients the opportunity to speak to the law firm right away
4. Right now there are 12 law firms in 10 different states successfully using our 1-800-HURT–NOW number for advertising their personal injury law services
Toll-Free Vanity Number Statistics
The studies have been done and the research is in: mnemonic vanity numbers work. Below are some selected statistics from recent studies done on the use and proven success of vanity phone numbers.
- Any type of advertising featuring a 1-800 vanity number generates a higher response rate—30% or more by modest estimates
- 90% of consumers say that they use toll free numbers on a regular basis
- 58% of magazine ads contain a vanity phone number, with 82% of those using the 800 prefix
- 72% of billboards that contain a telephone number feature a toll-free vanity number
- 58% of consumers prefer to reach a local business by dialing a vanity 800 number, rather than a local number of numeric toll-free numbers
- In a national survey, 91% of respondents said they prefer a 1-800 prefix over 1-888 because 1-800 is easier to remember and people reflexively dial the 800 prefix even when calling another toll free exchange
- 94% of consumers recognize “800” as toll free, compared with just 55% who recognize 866, 56% that recognize 877 and 70% that recognize 888 as toll free exchanges
No matter what business you’re in, a toll-free vanity number will have your phone ringing off the hook! search Primary Wave’s directory of toll-free phone numbers to find a number that is just right for you.
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