Home Care Agency Increases Response By 40%
1-800-HOMECARE™ helps Southwestern Illinois Visiting Nurse Association increase their business and brand.
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Background: |
Southwestern Illinois Visiting Nurse Association has provided the highest quality home health care since 1918. SIVNA proudly serves the following 7 counties in Southern Illinois: Bond, Clinton, Madison, Monroe, Randolph, St. Clair, and Washington. |
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Client Profile: |
SIVNA has an exceptional staff of experienced skilled nurses and therapy personnel. They are the only free-standing home health care agency within the counties served with two certified advanced practice nurses; one a Wound Care Ostomy Nurse, the other a Geriatric Nurse Practitioner. SIVNA is a recognized provider to most major insurance carriers and as a Medicare certified home health care agency they provide the following services:
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Challenge: |
Southwestern Illinois Visiting Nurse Association did not stand out from the other agencies in the catchment area. SIVNA used what was available: the same phone numbers that had been used in all advertising. SIVNA learned of a way to change that trend of being lost in a pack of providers. The agency was introduced to 1-800-HOMECARE and changed the course of its referrals. | |
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Strategy: |
Feature 1-800-HOMECARE™ on all forms of advertising and all marketing materials such as the website, brochures, and business cards. | |
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Results: |
Southwestern Illinois Visiting Nurse Association became the exclusive direct response agency using 1-800-HOMECARE. SIVNA uses 1-800-HOMECARE on all advertising materials including stationary, business forms, business cards, brochures, newspaper advertising and its website. “Referrals have increased over 40% with the combination of great nursing and using 1-800-HOMECARE” reports Michael Bader, Executive Director. “By prominently featuring 1-800-HOMECARE in all advertising, we’ve established ourselves as the premier home health care agency in a market that includes many home health agencies affiliated with teaching hospitals in St. Louis, Missouri.” Michael adds. “1-800-HOMECARE continues to increase referrals. Continued increases in referrals will provide us with more unique opportunities to hire additional nursing staff. Owning a great identity and advertising tool leads to success.” |
