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Frequently Ask Questions

Why use a toll-free vanity number?

A toll-free vanity number attracts attention, the primary goal of any marketing message. If a number matches the company’s name, product, or service, a compound-marketing effect is created every time the number is mentioned. A toll-free vanity number is easy to remember. An easy-to-remember number increases marketing response rate and it raises the likelihood that the number will be recalled if a buying decision is not made immediately. A toll-free vanity number will increase your leads and sales exponentially, demonstrating your commitment to quality and customer service. A toll-free vanity number will upstage your competition—if you choose the right word or phrase.

Where can I advertise my vanity number?
A vanity number should be used anywhere and everywhere! Newspapers, TV, radio, yard signs, vehicle marking, and billboards are just a few of the many places to use a toll-free vanity number.
What is the best way to choose a vanity number?
When choosing a vanity number it is best for the number to highlight the main features and benefits of your company. Sometimes a vanity number can be used to match your industry or product/service category. Do you think anyone is ever confused what business 1-800-DENTIST® or 1-800-FLOWERS® is in? With service from Primary Wave, your company now has the opportunity to be remembered with a toll-free vanity number of your own.
Are vanity numbers a good investment for small companies?
Yes, absolutely! Vanity toll-free numbers are not just for big corporations. Smaller businesses will enjoy the increased calls and growth that a vanity number can deliver.
How do I find a custom vanity number for my business?
Our online directory of numbers is broken down into industry categories to make it easy to find the perfect number for your business. Search by business category, keyword or by a specific number. Our experienced sales managers will counsel you on the best number for your business and can answer any questions you may have about vanity numbers and the services we provide at Primary Wave Media. search Primary Wave’s database of toll-free phone numbers now.
How long will take to start seeing results from my vanity number?
Once you’ve started using your vanity number in your current advertising and marketing materials you should see results immediately. The power of your vanity number is actually in the palm of your hands, and the more you advertise the number, the more results you will get.
I can’t find the vanity number I’m looking for after searching your site. What should I do?
Contact us and we’ll help you find the number you want. Primary Wave’s sales team is dedicated to providing the best service to our customers. Call us at 1-877-Toll-Free and an experienced sales representative with get back to you immediately.
What if I have two or three locations in a single market or multiple sales people?
Our Call Routing options will take care of your needs, no matter how sophisticated they may be. You can choose to have your calls ring rotationally to multiple sales people; you can have calls ring into the location closest to the caller; or you can have all calls ring to a single location. We can even divide out 3-digit prefixes, counties, or zip codes within your area codes, at nominal charges.
Why would I want to pay for a call from someone calling me locally when they could just dial my current number at no cost to me?
Using a toll-free vanity number in all of your advertising helps to increase brand awareness in your market area. A toll-free number puts you ahead of the competition and in the mind of your customers. A vanity number increases a person’s ability to remember your phone number for when they need to contact you in the future. Also, a toll-free vanity number is an invitation for potential clients to call you for free.
What do I need to change with my phone service and phone system?
You do not need to make any changes at all. The routing is invisible to the caller. The consumer dials your vanity number in response to your ad, the call rings directly at your business, driving more sales to your company.
How is Primary Wave able to offer such an expensive marketing tool for such a reasonable cost?
It is simple, through the power of shared use. Although 1-800-FLOWERS was purchased for $9,000,000 and major companies have spent millions of dollars investing in great industry defining phone numbers, Primary Wave is able to share the use of its Power Numbers in multiple markets, thereby drastically reducing the cost to its licensees.
How does the program work?
First choose the number that defines your industry, and then tell Primary Wave the region of the country where you would like to own the EXCLUSIVE rights to the number. Primary Wave seamlessly routes all calls originating from your licensed region to your current phone lines and you start advertising and promoting the number in all your marketing efforts.
How do I become a licensee?
Obtaining the rights to one of our toll-free vanity numbers in your area is easy. Simply read and sign our shared-use agreement and the number will be working for you within two business days. Your order comes with a 30-day money-back guarantee, so if you are not completely satisfied with our service within 30 days of ordering it, we will refund your monthly license fee, no questions asked
Why are some vanity numbers longer than the actual numeric phone number?
Marketers publish the extra digits needed to complete a word even though the telephone network does not recognize digits entered after the 7th digit. For example, the “E” in 1-800-SWITCHME is a superfluous digit and is not read by the telephone network. Note: Cell phones will not process more than the 7 digits after the prefix and will return a network “fast busy” tone or some other dialing error message. If cell phones generate a high percent of incoming calls, make sure the numeric number is published under the vanity number or use only a 7-digit vanity number.

 

 

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