How It Works
A vanity phone number consists of an alpha-numeric number, designed to make it memorable and also to convey a message from a company to its potential customers. This is achieved by including a descriptive phrase or word in the number. A good example of this is 1-800-MATTRES. When the company’s ad plays, a voice is heard reading the number and advising viewers that the last S is left off for savings.
The company creates a vanity number with the name of the product as the word in the number, and conveys the message that the customer will get a saving by reminding them of how to remember the number. This approach makes the vanity phone number unforgettable and at the same time links savings to a company product.
Primary Wave Media will assist you in finding a good vanity phone number that is just right for your company. We believe that the use of a vanity phone number is just good business sense since it provides the company with an ideal marketing tool.
Toll-free vanity phone numbers are important to a business because they are shown to get a greater response from customers, and sales are increased because of them, and also the sales dollar value increases. To remain competitive, a business cannot do without a vanity phone number.
