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One of the biggest challenges in marketing today is cutting through the clutter in a world of information overload. According to some statistics, consumers see about 3,000 media messages a day, pay attention to 52 and only remember 4.
With those stats, what are the chances your marketing message will make it to the final 4?

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Recent Blog Posts

How to Distinguish Basic Marketing Health Metrics from Key Business Metrics

Posted by on February 4, 2014 business-analysis-metrics

A common barrier for business owners in analyzing data is the belief that the ‘Big Data’ trend requires difficult, detailed metrics to make it worthwhile. Really, though, all you need to know are the numbers that show you where the business is going. Whether that’s a complex calculation or something surprisingly simple, it’s important to

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Picking a Vanity Number: Business Name or Business Concept?

Posted by on January 30, 2014 1-800-BEACHES

We covered the wider considerations for choosing the best vanity number for your business recently, but there’s always more to contribute on this important marketing decision! Today we’ll take a look at the heart of the choice; whether you should go with a number that reflects the name of your business, or the type of

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The Six Step Guide to Creating Better Business Content

Posted by on January 27, 2014 brain love gears

Business owners are starting to embrace content marketing, but all too often the content they come up with is either bland or fails to offer value to potential customers. Now that readers are researching their purchase decisions more closely and looking for advice from the experts (that’s you!) online, the challenge is to both inform and

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